Models for Change – Switch

The rider and the elephant – a model for change.  I am listening in my car to a book called Switch by the the Heath brothers.   I have found much of his stuff really compelling and surprising.  I really like his model for

How to Motivate People — Help

How can I get people to enter their golf scores into the handicap system?  I just read Drive by Dan Pink and would like to apply the ideas of Motivation 3.0 to my problem.  I would like this to be the beginning of a discussion about motivation.  Please comment. Pink