7 Reasons to Launch a Career in Data and Analytics

Back in 2009, solutions marketer Nic Smith stated succinctly that “Business Intelligence is about providing the right data at the right time to the right people so that they can take the right decisions.” With the amount of data available to businesses, it is critical that the data is

Interpreting Predictive Analytics with a Grain of Salt

Predictive Analytics can be very helpful: algorithms can help retailers decide what quantities of items to order, detect instances of financial fraud or help allocate resources to control the spread of a disease. However, while these predictive tools are helping change lives for the b