Effectiveness in our roles has evolved with the evolution of process, training and certification. Over the past I have been always challenged by the people that focus on their certifications as a basis of their ability to do a job.
I remember a story my Dad once told me about a fellow he intervied a long time ago. The guy had a bazillion degrees, masters, phds and the like. But when my Dad told me the story I got the impression that he did not think the guy was qualified for the role he was clearly highly trained to do.
Over the years I have found the same when people focus on their PMP (Project Management), Microsoft, Oracle or even Teradata certifications that I can not use these as a gauge of their competence in the area.
Now this does not mean they are not valid. I think they are great and of good value. It certainly tells me they are focused on this area to have gone through the certification process. But it does not mean that they are qualified. You still need experience and the other softer skills.
So go, get certified and the like. But remember, this is not the end, but just another accomplishment that arms you for potentially higher effectiveness.