Graham and I were having a coffee with a colleague the other day and he told us the story of WIIFM.
The gist of the story is that we all, when having conversations with each other are tuned into a radio station. WIIFM – What’s In It For Me!
Now this is a little extreme, but it is true even at it’s simplest which refers to how we filter the conversations we here based upon our own listening style. Certainly there are many folks who will also be listening in to the conversation focusing on what this means to them.
Just a little observation as when we are talking with clients, spouses, kids, and family this is sometimes a great thing to have int he back of your mind.
