Communication Challenge

I just listened to the latest coffee cast and realized the challenge we have in this business.  How do we explain to others what we have found in a certain area and the solution without going into so much detail that the audience without the same problem is lost.  So you go into a lot of background then you lose the main audience.   There must be some moddle ground that is of value to the expert but still does not leave the rest of us out in the dark.

Not sure how we bridge the gap.

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