Welcome to the 39th CoffeeCAST with Stephen Hayward of Project X Ltd. Last week was a bit crazy being on the road, so I took advantage of a blustery day to grab a couple of minutes to share some thoughts around, people, process and technology
Listen in and we hope you enjoy and more importantly, hope you join
in the conversation. So drop a comment in the blog or send me an email
and share your thoughts on the topic.
The audiocast is available on iTunes (as a Podcast) or here for download. Have a great day and join the conversation.
Today I did mention or a couple of products:
Podcast: Play in new window | Download
Really appreciate your coffeecast. Translating a feature into a benefit is really a challenge. The benefit is a very subjective to the person you are talking to. Sometimes we think a feature is so neat that the benefit should be obvious but I know and you know it isn’t. The person is in a world dealing with different issues, we need to express the solution in terms of the benefit to them.