One of the key elements of the Rapid Results approach is creating a focus.  I have always found when I become focused I am far more effective and productive.  In selecting rapid results focus, one starts with a needed long term improvement and then narrows it down to a specific target to focus on.  One keeps track of how you are doing as you move forward and experiment with ways of achieving the desired result quickly. 

An example might be a business that needs more customers and the focus is to get one new customer project in ten weeks.   To achieve this one needs to focus on potential customers likely outside one’s comfort zone.  Another good idea is to make that target known to your peers and report to them on you progress.   In consulting, continuing relationships are very important but new customers or clients is also very important.

As a executive said when setting out the strategy for the year, "the key is focus, focus, focus!"

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