I ran across a great post courtesy of Guy Kawasaki that I absolutely loved. The blog that Guy referred to is called Creating Passionate Users. In a post she talks about The Physics of Passion. It reminded me of Graham and the tattoo he has and proudly shows of his Orange Database (Teradata).
Ok no Graham does not have a tattoo. But he often quick to mention his love of the Teradata platform. The funny thing was that I bet his love affair followed the exact curve from the post by Kathy Sierra.
A must read post.
She even ended with a great Golf koolaid accuser.