CoffeeCAST – #8 – Active Data Warehousing

Welcome to the 8th Episode of Coffee Conversations with Stephen Hayward of Project X.

This week we are podcasting from the Canadian Teradata User Group Meeting in Toronto Canada.  Graham and I talk about our different views having attended the Business and Technical streams talking about Active Data Warehousing and then add some experience from Project X.

We kick off with a general overview and then go into what is and what is the value of an Active Data Warehouse:

  1. Strategic Intelligence (OLAP / EDW / BI and Analytics)
    – Back office intelligence
    – Intelligence for … sales/marketing/forecasting etc.
  2. Operational Intelligence (OLTP, ODS)
    – Front-line Customer Intelligence
    – self serve, call centre, customer facing
    – Intelligence for operational execution

… and how these two aligned together make up an active data warehouse.  We also mention two case studies in the retail sector and a brief TCO initial discussion.

Download cc_8_active_data_warehouse.mp3

Please enjoy, feel free to comment and have a great day!

Our Podcast is also available on iTunes as well as here for download.

Leave a Reply

captcha *