Here at Project X, we’re no strangers to love – we love data. We are passionate about it. In honour of this upcoming Valentine’s Day, we’d like to spread our love by sharing some interesting consumer statistics from Valentine’s Day 2016 in North America. The Big Number Total estimated

As a retailer in the age of big data, knowledge is power. It’s no secret that consumer shopping data is a hot commodity in today’s digital age, and shoppers are willing to sacrifice data about themselves in order to reap the benefits of loyalty programs and special offers. According t

Wal-Mart, an early adopter in digital market basket analysis, determined back in 1997 that people who purchased a Barbie doll in their stores were more 60% likely to also buy one of three different candy bars. If we suppose that this information was determined around the holiday seaso

For the past couple of years I have been lucky enough to be able to participate in events and discuss the overall charity that was founded by a business partner's daughter. The story is amazing and the work that the family and friends of the Bolgers has been doing is astounding.&#