The Funnel of Love: Valentine’s Day 2016 By the Numbers

Here at Project X, we’re no strangers to love – we love data. We are passionate about it. In honour of this upcoming Valentine’s Day, we’d like to spread our love by sharing some interesting consumer statistics from Valentine’s Day 2016 in North America.

The Big Number

Total estimated amount spent by Americans for Valentine’s Day in 2016: $19.7 billion.


Where we put our hard-earned dollars

piggy_bank_PXLTD_Valentines_2016According to a survey conducted by NRF prior to Valentine’s day 2016:

  • 50 percent of consumers planned to buy candy, spending a total of $1.7 billion.
  • 38 percent of respondents planned to treat their dates to a night out at a restaurant, tickets to a show or another experience, spending a total of $4.5 billion.
  • 20 percent of consumers planned to spend on necklaces, earrings and other jewelry items, totaling $4.4 billion.
  • Nearly half of those celebrating planned to spend money on greeting cards, totaling $1.1 billion.
  • It was also estimated that $2 billion would be spent on apparel and $1.9 billion would be spent on flowers.


The wild world of online dating

date_PXLTD_Valentines_2016Here are some interesting stats from Statistic Brain related to online dating in 2016:

  • Total revenue from dating sites in 2016: $1,749,000,000
  • People stating common interests being most important for contacting someone online: 64%
  • People stating physical attraction being most important for contacting someone online: 49%
  • Online dating users who believe in love at first sight: 71%
  • Online dating users who have dated more than one person at a time: 53%
  • Percent of Marriages in 2016 that started with online dating: 17%


A rose by any other name…

Rose_Coin_Canada_PXLTD_Valentines_2016Last year on Valentine’s Day, Statistics Canada published stats related to the rose industry in Canada from their most recent data:

  • The number of rose stems produced in Canada in 2014: 5.9 million
  • The number of cut roses and rose buds imported to Canada in 2014, mostly from Colombia and Ecuador: 146 million.
  • The value of cut roses and rose buds imported to Canada in 2014: $70.9 million


Puppy love

Dog_Heart_PXLTD_Valentines_2016Average amount of money spent by Americans on pets for Valentine’s Day: $26.24

Fun Valentine’s Day gift ideas for pets from Popsugar include:

  • Catnip hearts
  • Doggy bowties
  • Heart-shaped dog treats
  • Personalized heart ID tag with crystals


The best place to find love

Looking for Love? If you’ve been looking at your local bar, you’re way off – Love is a village in Saskatchewan. Population: 65.


Any other fun or eyeopening Valentine’s Day statistics we missed? Be sure to add them to the comments or tweet them out to us at @ProjectXLtd.

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