Making a Message Stick

Why do some messages stick with you?  "We try harder."  "A stitch in time saves ——-."   "Sour grapes."

A great book, Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath , has  lots of stories and analyse of the issue. They came up with six principles.  They are the Princioles of Stickiness, using SUCCES to make them stick:

  • S Simple
  • U Unexpected
  • C Credible
  • C Concrete
  • E Emotions
  • S Stories

Have a look at the book and the wonderful stories.  More on these principles later.

  1. Kendra Reply

    This is a great tip.

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