I had a business partner, Harvey Gellman, who was a really clear thinker and liked to keep things simple. We were in a consulting business together since the 60’s and the saying he kept repeating was "The Client is King".
At that time it sounded ridiculous and impractical. People would say "what about profit?" or "you got to be kidding, that is really stupid". His point was clearly you have to put the client first. Everything else is secondary.
At that time I was just learning the consulting business and I often would go to him with a client problem. His first question was always "What is in the best interest of the Client?" Such a simple question but not that easy to answer. It always helped. So putting the client first, and other issues secondary always worked for me. Try it, you will like it.