Oracle has added Sunopsis to their Fusion middlewear line of products. Congratulations I think. On the surface this looks good and adds credibility to the already increasing evolution of ELT from ETL. The question will be whether this is too early in the adoption cycle.
What I am thinking is that would Teradata and Netezza want to promote this product (whether it is good or bad) over other ETL tools when they would be introducing a foothold for a competitive product. Hummmm.
Ultimately the consumer should win if they can get over that possible issue. Take IBM and DataStage. It certainly supports the consolidation effect across the Enterprise software space. I think Oracle hit a homerun on this product.
Update: Vincent has a very good post and some good converation started over here