Value of Data

Graham and I were reading some marketing literature this week and Graham had a great note on where the real value in Enterprise Data Warehousing and the Single version of the truth.

"The Real Value is in having all the data in one place so it can be reported on in a seamless manner." 

There is no “hidden meaning” in the data.  The hidden-ness comes from it being scattered all over the corporation in the infamous silos.

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